Show How Much You Care
September 24, 2010
I do a lot of management training each year for the Circle K Corporation, a national chain of convenience stores. Among the topics we address in our seminars is the retention of quality employees - a real challenge to managers when you consider the pay scale in the service industry.
During these discussions, I ask the participants, "What has caused you to stay long enough to become a manager?"
Some time back a new manager took the question and slowly, with her voice almost breaking, said, "It was a $19 baseball glove." Cynthia told the group that she originally took a Circle K clerk job as an interim position while she looked for something better.
On her second or third day behind the counter, she received a phone call from her nine-year old son, Jessie. He needed a baseball glove for Little League.
Cynthia had promised he would get a glove as soon as she found a job and he was calling to remind her of her commitment. She explained that as a single mother, money was very tight, and her first check would have to go for paying bills. Perhaps she could buy his baseball glove with her second or third check.
When Cynthia arrived for work the next morning, Patricia, the store manager, asked her to come to the small room in back of the store that served as an office. Cynthia wondered if she had done something wrong or left some part of her job incomplete from the day before. She was concerned and confused.
Patricia handed her a box. "I overheard you talking to your son yesterday," she said, "and I know that it is hard to explain such things to kids. This is a baseball glove for Jessie because he needs to understand how important he is, even though you have to pay bills before you can buy gloves. You know we can't pay good people like you as much as we would like to; but we do care, and I want you to know you are important to us."
The thoughtfulness, empathy and love of this convenience store manager demonstrates vividly that people remember more about how much an employer cares than how much the employer pays. An important lesson for the price of a Little League baseball glove.
--- Copyright © 2010 Rick Phillips
Rick Phillips, a veteran of three decades of sales and management, founded Phillips Sales and Staff Development in 1984. His core training philosophy is that much of the training being offered in American business was at best inadequate or woefully misplaced. "People are still taught to memorize words and techniques...instead of understanding the principles. Principles are constants that don't change."
Rick has been a featured speaker at the international convention for the American Society for Training and Development. He is a past winner of the ASTD Training Program Design Award. Rick has received Toastmasters International's highest earned honor being named Distinguished Toastmaster and was a featured presenter at their international convention. As a member of the National Speakers Association, he served as president of the Louisiana Chapter and has been named Chapter Member of the Year.
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