Keys To Persuasive Writing | Motivating and Inspiring

Keys To Persuasive Writing

We persuade when we connect with emotions. Maybe you're topic is gardening, for example. Think about why people garden. What are the emotional needs that gardening fulfills? Is it for a sense of beauty, or working with your hands, or creating something from nature? Whatever it is, identify it in your writing.

  • Tell a brief story - either from your own experience or from a documented, well-known situation - that illustrates how your solution solves the problem and achieves the goal.

  • End with a good quote, one that is powerful and that will tell the story you want to tell.
  • Copyright © 2006 Sander Marcus, Ph.D.
    About the Author: Sander Marcus, Ph.D., is a Licensed Clinical Psychologist and Certified Professional Resume Writer. He has over 3 decades of experience in providing career counseling, aptitude testing, job search coaching, and resume writing to tens of thousands of individuals, and has conducted pre-employment personnel evaluations for hundreds of companies. He is the co-author of 2 books on academic underachievement, various tests, and numerous articles. Dr. Marcus is the former Director of the Counseling Center at IIT, and was previously a partner in the consulting firm, Friedland and Marcus.

    Contact Sander Marcus:
    IIT Center for Research, Career, & Business Services
    3101 S. Dearborn, 226 LS, Chicago, IL 60616

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